The Control Group Beach Cleanup 2016

On a sunny day in June, the TCG team invaded the beach again — this time, to clean it up! We joined forces with the gang from I Love A Clean San Diego (ILACSD) for our 4th annual beach cleanup. This year, we invited our tech friends from Launchboom and Proper Media for our largest cleanup yet … 75 people!

group shot beachcleanup

According to their website, ILACSD offers a broad range of expertise in environmental education program design and implementation. ILACSD works to promote regional awareness of environmental issues including resource conservation, waste reduction and recycling, community enhancement, and pollution prevention. ILACSD is a private 501(c)(3) nonprofit corporation.

I Love A Clean San Diego

Founded as the San Diego War Against Litter Committee in 1954, I Love A Clean San Diego celebrates six decades of promoting environmental education and awareness in San Diego County. In the 1970s "I Love A Clean San Diego" was the slogan for the organization's anti-litter campaign, and in 1980, it became the organization's name. In 1989, ILACSD merged with the San Diego Ecology Center, joining two leading environmental organizations together to better serve the community under one name.

The ILACSD team gave us a quick tutorial about what was considered trash and recyclable materials. Teams were assembled and given everything they needed to collect trash — grabbers, gloves, and garbage bags. Then, the teams were on their way, covering about a half mile of beach, boardwalk, and the surrounding alleys.


After an hour, the teams returned with their hauls for weigh-ins and prizes. The prize categories included Most Trash Collected, Heaviest Items, and Most Unique Item. Amongst these prizewinning items were a memory foam pillow, an umbrella and … unmentionables. When it was all over, almost 150 lbs of trash were collected from a relatively clean stretch of beach.

Cleaning up the beach is reward enough, but a delicious buffet lunch at Amplified Ale Works was also a nice way to top off the day.


Our efforts don’t stop there. We also participate in an annual underwater bay cleanup every October. Here’s to keeping San Diego clean!

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