Steven Gray has joined The Control Group as President of its online people search properties. As President, Gray will lead the company’s growth strategy while looking to innovate its core people finder product, extend its customer reach and elevate the customer experience.
After a long tenure and a series of increasingly responsible senior leadership roles with Harte-Hanks, Gray joined Money Mailer in 2007 as COO responsible for sales, IT, marketing, services and franchise operations. In this role, Gray’s main focus was transformational in nature, moving a 20-year traditional direct marketing operation into a multi-channel marketing powerhouse that supported over 30,000 small and medium-sized businesses nationwide. By introducing digital and mobile customer engagement strategies, Money Mailer was able to extend its customer reach and improve both acquisition and retention results.
After a successful PE acquisition of Money Mailer in 2010, Gray became COO of iLoop Mobile, transitioning the company from a pure SaaS company to a mobile marketing services leader. Gray oversaw sales, marketing and services and helped grow the company across new vertical markets in retail, healthcare and Latin America.
After growing the top-line revenue and creating a stellar customer base, iLoop was acquired in 2012. From there, Gray went on to join Peak Performance as COO and CRO. His core responsibilities were OEM management, field sales, OEM sales, marketing and account management. Gray led the growth of the company through new digital innovations and year-over-year account revenue increases from brands like Lexus, Porsche and VW. Peak Performance was successfully sold in 2016, and Gray began a successful private equity consulting practice, which led to the introductions of The Control Group’s founders, Kris Kibak and Joey Rocco.
In July 2017, Kibak and Rocco decided to bring Gray on as President to oversee the business operations for all company brand initiatives.
Kibak stated, “Steven has proven to be a successful and trusted leader and brings to this position a strong reputation for developing people and inspiring teams. His wealth of experience across our products will be a valuable asset as we continue to accelerate growth through our long-term vision and strategic actions. We could not be more pleased about his appointment to this critical role at this important time at The Control Group.”
“With the core of The Control Group still being centered in innovation, I believe we have just scratched the surface of what our consumer product offerings could be, and I am truly excited to help shepherd this company through its next round of growth,” Gray said.
About The Control Group
Created in 2011, The Control Group is one of the fastest-growing technology companies headquartered in San Diego. Their expertise is in web development and internet marketing. The company is the developer of InstantCheckmate.com, one of the top people search engines in the world, and NextGen Leads, an extremely high-quality insurance leads platform focused on streamlining lead acquisition. Because the company is already profitable, it has been able to develop a company culture that is shaking up the technology sector. At the core of its company culture, The Control Group seeks to make a positive impact in its community by volunteering, supporting and getting involved in numerous important causes.